Timeframe: June – August 2025

Brief

A dental clinic based in Dublin required a Google Search Ads campaign to generate patient bookings via their website, targeting prospective patients in the Dublin area across a range of dental services.

Process

Counter Digital built a Google Search campaign targeting high-intent dental-related search terms across Dublin. Keyword strategy focused on treatment-specific terms alongside branded and local search queries, with careful negative keyword management to filter irrelevant traffic.

Ad copy was developed with a strong focus on trust signals, service availability, and clear calls to action directing users to book online or by phone.

Bid strategies were optimised towards booking conversions, with campaign structure allowing performance visibility across different treatment categories. Ongoing work focused on Quality Score improvements, search term analysis, and adjusting bids by time-of-day and device to maximise booking volume.

Results

372 bookings generated across three months via online platform, phone, and email
Average cost per booking of £3.71