Timeframe: November 2025 – December 2025

Brief

A tourism and eco-experience brand required a targeted Meta Ads campaign to drive direct ecommerce sales over the Christmas period. With a seasonal product and short campaign window, maximising purchase volume and return on spend was the priority.

Process

Counter Digital developed a compact, high-intensity ecommerce campaign structured for the Christmas gifting season.

Prospecting campaigns targeted interest-based and lookalike audiences aligned to experience-seeking consumer profiles, while retargeting ensured warm audiences were recaptured efficiently.

Creative leaned into seasonal gifting angles and the unique nature of the experience, with short-form video and strong visual formats prioritised for feed and stories placements.

Budget management and bidding strategy were actively managed throughout the short window to maximise delivery and conversion performance.

Results

295 purchases
Average cost per purchase of £3.46
Average ROAS of approximately 14.29