Maternity Service Provider

Timeframe: April – May 2026

Brief

A maternity-industry service provider sought to generate bookings through Google Search Ads across Northern Ireland, targeting prospective clients searching for relevant maternity services.

Process

Counter Digital structured a Google Search campaign tailored to the service's key audience: expectant parents researching maternity-related services within Northern Ireland.

Keyword strategy was built around service-specific and intent-driven search terms, with geographic targeting refined to Northern Ireland. Ad copy highlighted the value proposition and booking process clearly, reducing friction for prospective clients.

Conversion tracking was configured to capture bookings accurately, with bid strategy optimised accordingly. Ongoing optimisation concentrated on search term refinement, ad copy testing, and bidding adjustments to maintain a cost-efficient booking rate against the service's average purchase value.

Results

• 95 bookings generated across two months

• Average cost per booking of £5.34

• Average purchase price of approximately £90 per booking