Snapchat is now a massive social media channel, both globally and here in Northern Ireland, and with that attention comes the opportunity to get your business messages out in front of new eyes and ears.
One way to do this is by using Snapchat’s geofilters feature for your business. Filters can be seen within the app during the editing of photos or videos.
For a step-by-step guide on how to create your own Snapchat filters for business download our Snapchat for Business ebook. Right now we’re going to look at some examples to get your brain cogs turning!
One: Lunchtime Specials!
Many local cafes live and die by the customers in their immediate area including residents, workers and shoppers.
A local café could use a custom Snapchat filter, targeting only the streets around them, to notify people nearby about their weekday lunchtime specials.
How many people do you know who take sneaky selfies during work? You could be giving them ideas on where to eat at the same time!
Two: Snapchat Gigs
Northern Ireland pubs and bars are constantly hosting the best local musical talent the country has to offer but as a customer it can be hard to keep up-to-date with what’s happening, where and when.
It’s also clear, after one look at your Snapchat stories over the weekend, that use of the app rockets up during Friday and Saturday nights out.
Create a Snapchat filter telling people about the next big gig and target everyone who enters your bar from 9pm-1am on the busiest nights of the week!
Three: Changing Rooms
Massive brands like River Island and H&M have acknowledged changing room photography for years with social campaigns, competitions and hashtags so why don’t you?
Selfie culture has been around for years so why not use it to push your brand out even further? Target your shop, during specifically busy hours or days, and have your filter appear any time a customer uses Snapchat within your shop and changing rooms.
You could use this space to promote your brand logo, new incoming lines or the latest offers.
Four: Utilise Key Tourist Attractions
2.3 million tourists discovered Northern Ireland’s beauty and charm in 2015 and massive portions of them went directly to our biggest attractions. 850,000 visited the Giant’s Causeway, 622,000 went to Titanic Belfast and 465,000 went to the Ulster Museum.
If you have a product or service you’d think tourists would love you could target them in the midst of their journey around our country.
Five: That New Car Feeling!
Almost everyone takes a photo of their new car just after they’ve bought it. It’s human nature to boast or feel happy after such an important purchase and that makes it the perfect opportunity for car dealer’s to get their brand out there to a wider audience.
Create a custom filter with the garage logo, target your business and focus on the busiest day of the week to try it out.