Are you bright-eyed and bushy-tailed or are you feeling the after-effects of too much partying during the holidays?
Either way it’s time to get back at it and although January is generally when everyone tries to hibernate it represents a great month to try out some creative new marketing ideas.
If you’re going to stand out and grab people’s attention during the most dreaded month of the year you’re going to have to get creative!
It’s only a cliché because it’s 100% true but every January you can guarantee gym attendance will double (at the very least!), diet information will be everywhere on social media and well-intentioned New Year resolutions will be heartily made.
With all that in mind, why not give your marketing a health and fitness twist for the first month of the year?
You could do a spoof Facebook Live broadcast that pokes fun at online workout videos (in a nice way J) while promoting your latest offers or services.
Just avoid the spandex…
Besides health and fitness, January, and the beginning of the New Year, is usually viewed by everyone as a fresh start and a chance to try new things or get a better grip on the more serious things in life.
This “Tryanuary” approach has great marketing potential!
Tap into this by offering something different that either solves a problem or entices your potential new customer.
For example, if your business sells Insurance, why not promote a blog that details exactly why your insurance product will help a new customer become more fiscally responsible in 2017!
This mindset is also perfect for businesses selling classes or experiences so start getting your “try something different” message out there ASAP!
New Year Resolutions
New Year resolutions are everywhere at the minute and although most of them will fall by the wayside come February they represent a great opportunity to engage with your online community.
If you want to increase brand awareness and turn customers into followers why not embark on some resolutions together to create that bond?
Restaurants and cafes could try to create and taste a new dish every month with fans/customers following along at home via Snapchat and Instagram stories.
Car salesman could set a challenge of walking so many steps each day on the forecourt and ask followers to keep up or join in via Twitter or Facebook.
How can you tie things in to your business?
These ideas might seem like a bit of fun, but during the dullest month of the year when everyone is energy-sapped by endless sales and the end of Christmas, they’ll stand out a mile!
Remember, attention is MORE than half the battle!