Marketing is a constant, year round, process but a holiday like Halloween offers some great opportunities to have a bit more fun than usual.
Consumers will generally accept something slightly different if it fits in with the overall theme of Halloween so why not try something new?
To get the cogs turning we took a look at what some of the biggest brands have done over the last few years.
Pop Culture Vulture!
In 2013 Tide, the American detergent brand, decided to release a series of Vine clips spoofing new and classic Halloween films. In the first of the series we see a Tide bottle slowly being drenched in blood at prom in a direct reference to Carrie.
It might seem strange but it’s just a bit of fun and the takeaway here could be to use classic Halloween movies with your own business.
Since Vine is nowhere near as popular now, why not create some Snapchat stories in a similar vain?
Tell Me Why?
A few years ago Topshop launched a “Trick or Tweet” campaign to promote a new Halloween fashion collection.
The campaign allowed customers to tweet Topshop their best Halloween outfits and the best tweet each day won a gift card worth £100! Not bad for just a tweet or two!
Not every business can afford to giveaway £100 per day during even the smallest of campaigns but have a think about what’s in it for your customer to engage with you on social media.
Why would or should they get in touch?
Tesco’s 2015 Halloween “Spookermarket” campaign was a good example of keeping things light-hearted and fun at this time of year. The main video highlights the power of video content whilst the others show just how useful it can be to provide useful tips in your industry or sector.
What tips and tricks can you offer in your industry? If they don’t match up perfectly with Halloween why not open it up to the entire Autumn season?
Let us know what you come up with this Halloween!