How to Use Facebook Live

Have you noticed? Facebook Live is everywhere right now!

Not only is everyone from major brands to tiny businesses using the feature but Facebook are also promoting it as much as possible and as I highlighted before Christmas it’s becoming a real game changer online.

If you want to join the fun simply follow the steps below!

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First, it should be noted that Facebook Live is a mobile-first feature meaning that even though you can broadcast from a laptop or desktop, it’s primarily for smartphones and tablets.

With that in mind let’s get going. Open the Facebook app on your smartphone or tablet.

If you want to Live from your personal account you’ll see the Live icon in the top left-hand corner. This can be seen in the screenshot below. When you’re ready simply hit that button and… Go! 

If you want to go Live using your business or brand page then click on the respective page and you should see something similar to the screenshot below.

Hit “Publish” when you’re ready and a screen similar to the screenshot below should pop up. You’ll notice the “Live Video” button near the bottom of the screen.

Simply hit that “Live Video” button when you’re ready and in 3, 2, 1… Your business is Live! 

Have fun!

How to Set-Up Google Analytics for your Business Website

The Internet, and digital marketing, is a data junkie’s dream nowadays as almost everything can be tracked, measured and improved upon. Businesses and marketers can now follow so much more of the consumer’s online journey towards a purchase and Google Analytics has a big part to play in this.

Google Analytics can help you identify any of number of details on your website including popular pages, underperforming content, user navigation dislikes, conversions and more.

If you haven’t got a Google Analytics account for your business follow the steps below to get started.

First, visit Google.co.uk/analytics and scroll down until you see “Google Analytics” and click “Get Started”. 

After that choose your Google account or create a new one and then follow each step until you see the screen below. Click “Sign Up” to move forward.

This next stage is where you will provide Google Analytics with various details including, most importantly, your website address. Fill in all necessary details and click “Get Tracking ID”.

You should now have your very own tracking ID code. This will be used by Google Analytics to collect information that you will then be able to analyse for business purposes.

If your comfortable, follow Google’s instructions to insert the code in the backend of your website. If not, talk to your web developer and they should be able to sort it out in 30 seconds flat!

After that you’re good to go and Google Analytics will begin to collect data on your website within 24 hours.

Good luck!

How to Set-Up a Mailchimp Account for Email Marketing

Despite the rise of social media, email marketing is still a massively valuable addition to any business’ online tool belt. Growing your business mailing list and creating engaging, useful or entertaining content for your subscribers should be standard practice in 2016.

If it isn’t, don’t worry. Get started today and before you know it you’ll be an email marketing expert!

In this case we will focus on Mailchimp, arguably the best and most popular email marketing platform available online.

Go to Mailchimp.com and click “Sign Up Free” in the top right-hand corner to get started.

Next fill out your relevant details including your email address, username and password. These could be generic business details or specific to a member of staff, you decide. When you’re happy click “Get Started”. 

After that you will receive an email from Mailchimp, to the address you listed, that will seek to activate and validate your account. Don’t worry if you don’t receive it instantly and keep an eye on your Spam and Trash folders just in case.

Follow the details in the email and you’ll be good to go! After that the fun can begin and you can explore the Mailchimp Dashboard until you feel comfortable to get cracking.

Good luck!

How to Set-Up a Facebook Business Page

Facebook is now a massively popular, and well-established, tool for businesses and brands on both a local and global scale.

If you haven’t joined the party yet or want to start a new business page for a new project, but can’t quite remember how you did it in the first place, follow the steps below and get started in minutes!

Click on “Create Page” which can be found via the drop down menu on the right side of the Facebook screen.

Click on the type of business most relevant to your business or brand.

Enter your basic details to get started.

Work through the four separate stages of “Set Up”.

After you’ve done all of that, click save and you’ll be ready to go!