Timeframe: May 2025 – July 2025

Brief

An artisan food producer sought to grow direct-to-consumer ecommerce sales through paid social media advertising. The primary objective was to generate online purchases efficiently within a three-month campaign window.

Process

Counter Digital set up and managed a purchase-optimised Meta Ads campaign for the client's ecommerce store, with campaign structure built around prospecting and retargeting layers.

Product-focused creative — including lifestyle imagery and short-form video — was developed and tested across formats. Catalogue ads were implemented to serve dynamic product content to warm audiences.

Budget allocation was guided by performance data, with continued refinement of bidding strategies and audience signals to improve conversion rates and lower cost per purchase throughout the campaign.

Results

353 purchases delivered across the three-month period
Average cost per purchase of £6.03
Average ROAS of 3