Timeframe: March 2026 – September 2026

Brief

A kitchen supplier and manufacturer required a Meta Ads campaign to generate enquiries from both trade and retail customers across Northern Ireland and the Republic of Ireland. The brief centred on reaching both customer groups and delivering consistent lead volume at an efficient cost per lead.

Process

Counter Digital developed and managed a Meta Ads lead generation campaign focused on the business’ kitchen offering, targeting trade and retail audiences across both markets.

The campaign supported the supplier’s efforts to attract new trade customers alongside enquiries from retail customers considering a new kitchen.

Results

819 leads generated between March and September 2026
£8.87 average cost per lead
117 leads per month on average across the seven-month period