Energy Renewables Provider

Timeframe: January 2023 – June 2025

Brief

A renewables energy provider required a sustained lead generation campaign to capture residential, commercial, and agricultural enquiries across a multi-year period. The brief centred on consistent lead volume at an efficient cost per lead.

Process

Counter Digital developed and managed a long-running Meta Ads lead generation campaign, utilising both instant lead form formats and click-to-website objectives to capture enquiries.

Audience segmentation was built around geographic targeting and interest-based signals relevant to each customer segment; residential, commercial, and agricultural.

Over the 2.5-year period, campaigns were continuously optimised through audience testing, seasonal budget scaling, and ad creative refreshes aligned to scheme changes and incentive messaging. Lookalike audiences were built from accumulated lead data to improve targeting efficiency over time.

This business grew to 7-figure revenues throughout this timeframe.

Results

• 2,075 leads generated over 2.5 years

• Consistent average of 70 leads per month

• Approximate cost of £21 per lead