The fast-paced nature of digital marketing, and more specifically that of social media marketing, means mistakes and lessons are never far away. Even for the biggest brands, and most savvy marketing teams.

That again became evident this week when Burger King were reprimanded by the Advertising Standards Authority for inciting “antisocial” behaviour.

The reason?

A tweet which hinted that “milkshaking” Brexit Party leader Nigel Farage might not be such a bad idea...