Despite the rise of social media, email marketing is still a massively valuable addition to any business’ online tool belt. Growing your business mailing list and creating engaging, useful or entertaining content for your subscribers should be standard practice in 2016.

If it isn’t, don’t worry. Get started today and before you know it you’ll be an email marketing expert!

In this case we will focus on Mailchimp, arguably the best and most popular email marketing platform available online.

Go to Mailchimp.com and click “Sign Up Free” in the top right-hand corner to get started.

Next fill out your relevant details including your email address, username and password. These could be generic business details or specific to a member of staff, you decide. When you’re happy click “Get Started”. 

After that you will receive an email from Mailchimp, to the address you listed, that will seek to activate and validate your account. Don’t worry if you don’t receive it instantly and keep an eye on your Spam and Trash folders just in case.

Follow the details in the email and you’ll be good to go! After that the fun can begin and you can explore the Mailchimp Dashboard until you feel comfortable to get cracking.

Good luck!