Search Engine Optimisation (SEO) is crucial in the digital age.

 

Everyone uses Google, Bing, Facebook, Twitter and more to search for local products, services or information in their area. Northern Ireland is no different.

 

Are they finding you, or a competitor?

 

Local SEO is about providing the information local customers really want.

 

You need to make sure your information is present, correct and consistent on all of these channels.

 

Research has shown that up to 34% of desktop searches and 50% of local mobile searches result in a store visit within 24 hours.

 

Customers are looking for information that they will then act upon.

 

Basic Information is Key

 

Getting the basics right is key to local SEO success.

 

Think about what your customers want to know when they search for you online.

 

Generally, local people want to know to your address, opening hours, key products and services and contact information.

 

It’s that simple.

 

Depending on your business you could also add information regarding important upcoming events and special offers or discounts.

 

Google My Business

 

As we’ve mentioned before, in Northern Ireland, the rest of the UK and Europe, Google is king of the search world so this must be taken into consideration when looking at your local SEO.

 

To get the ball rolling, visit the “Google My Business” site to begin your optimisation journey.

 

After that it is worthwhile to revisit all of your social channels and ensure key business facts (address, opening hours etc.) are front and centre.

 

Want to take things a step further? Say hello.